Assouline and Mattel's 70 year history of innovation and play is remarkable! Elliot Handler, one of the company's co-founders, summed it up perfectly when he said in 1968, “We were unorthodox, venturesome; willing to try new things.” From portrait frames to Barbie and Hot Wheels, Mattel's journey has been filled with imagination and adventure. This special volume brings together archival imagery and original photos of some of Mattel's most iconic toys, delighting readers of all ages with familiar memories, and the stories behind them! It's a wonderful celebration of childhood happiness and a lasting tribute to the joy of life.

• Material: Hardcover with jacket 
  
• Dimensions: Width: 11.81", Length: 14.96", Thickness: 1.18"
  
• Page count: 208 
  
• 150 illustrations
  
• Weight: 6 lbs